Home » Why Is Communication Important? 7 Ways Effective Communication Skills Empower Your Dreams

Why Is Communication Important? 7 Ways Effective Communication Skills Empower Your Dreams

“Why is communication important?”

Did you know that listening is key to all effective communication? Learning to communicate effectively is crucial because your communication competency is how you share your goals with others.

While perfect communication is impossible, learning to engage well will help you build trust. Creating camaraderie among those who can aid you in reaching your dream is essential to your success.

Have you ever engaged in a conversation that seemed to go on for hours without clear direction? Poor communication was likely at the root of the interaction.

We’ve all had misunderstandings, sent a text the other person received poorly, or opened an email that was confusing at best. The commonality tying all these experiences together is communication.

In a world of online, written, verbal, and in-person interactions, skillful communication is a nonnegotiable soft skill.

So don’t worry. We’ve got an answer to put your new knowledge into practice. We break the communication process into seven parts. First, starting with why your interactions with others matter are essential.

The Importance Of Good Communication Skills

How you develop your communication skills with problem-solving and breaking barriers to effective communication. Remember, interacting with team members and coworkers is not just verbal skills. Eye contact, tone of voice, and body language go a long way in taking your skill to the next level. So let’s start by examining the various factors that contribute to effective communication:

ways to effectively communicate

#1 – Strong Speaking Skills Establish Credibility

Have you ever introduced yourself to someone and thought, “My communication skills are not good”? Unfortunately, this has probably happened to all of us a time or two. Fortunately, while communication is arguably one of the most important skills in life, there are many ways to grow in this area.

Listening is the most important communication skills, and listening is part of speaking. Some of the most effective speakers use the most pauses—listening to their audience.

Listening is a medium of conversation. Therefore, when you achieve improved communication and verbal speaking skills with solid listening, you achieve improved communication.

important communication tips

#2 – Effective Communication Enables Relationships With Your Audience

Define Communication And Its Importance

However, most communication is commonly misunderstood as only verbal. So let’s define communication: A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.

How To Effectively Communicate

The answer lies in both internal and external communication. Internal communication is critical to building effective teams who pursue a unified goal. The same is true for those you network with if you are a speaker or entrepreneur who works independently.

Your most effective communication combines all types of this skill into a smooth, practiced portrayal. You will employ different ways of communication depending on the setting you are in.

#3 – Improve Verbal Communication Skills

Open communication is a significant factor contributing to the verbal side of this skill. Let’s break this down into:

  • Elements Necessary For Communication
  • Key Points of Communication
  • List Of Poor Social Skills

We start with the necessary elements.

1. Three Elements Necessary For Effective Communication

To maintain good communication, choose to focus on the following three points:

  • Empathy
  • Confidence
  • Action

Engage them by understanding them via empathy, and then put your audience at ease by portraying confidence. Finally, maintain your integrity by putting action to your words.

The Four Key Points Of Competent Communication

Once you have the necessary elements, we must move on to your competency.

  • Self-awareness
  • Adaptability
  • Empathy
  • Cognitive Complexity

Choosing to be aware of yourself aids you in reaching the individual or group you speak to. In addition, self-awareness enables you to adapt to the environment—or read the room.

Empathy deserves a second mention. Without empathy, people do not feel seen. Cognitive complexity takes empathy to a deeper level, understanding the why behind an action or desire.

3. Poor Social Skills

Be careful to avoid negative communication techniques. With this in mind, be conscious not to:

  • Talk Too Much
  • Forget To Listen
  • Leave Conversations Abruptly
  • Focus On Yourself At The Expense Of Others

While you can learn language skills and communication, fortunately, poor social skills can be unlearned.

#4 – Your Skill Encourages Others To Listen

Speaking puts your audience first because you and your team spent the necessary time crafting a clear message. Then, when others see they matter, they listen to what you say.

Something as familiar as team building can see great results when an effective communicator:

  • Leads by example
  • Listens to their subordinates and leaders
  • Encourages others to do the same

When you speak effectively, others want to listen to what you have to say. Remember, it’s not only what you say but how you say it that matters.

#5 – A Good Communicator Creates A Standout Brand

Not all successful individuals are good communicators. There are instances where audiences overlook poor communication skills—such as the introverted author going on a book tour. However, when your work’s quality aligns with your communication’s effectiveness, you create a standout brand.

While not everyone takes the time to learn this skill, mastering it will help your brand stand out from others. A standout brand largely contributes to your success.

#6 – Listening Is A Component Of Effective Communication

It bears repeating that if you want to define effective communication, we must again mention the power of listening. Your words are useless if you want to speak with someone, but they will not listen.

Listening is powerful. It shows the other person you care; you see and hear them. Never underestimate the power of silence and taking time to hear the individual truly.

In a world of constant noise, individuals long for you to hear them. Communication is a duet of speaking and silence, verbal and listening, words and no words. If two speak at once, no one is heard.

#7 – The More Communicative You Are, The More You Can Succeed

You can summarize communication’s major definition with the following phrase: Communicate openly, succeed often. If an interaction is a key to connection, the more you communicate, the higher your success rate.

For example, communication is crucial if you want a career as a public speaker and desire to share your idea with millions, communication is crucial. Not only do you need to communicate this particular desire to those who can help you, but stating your idea with those you engage with piques interest.

In another vein, imagine attending a networking event and standing in the corner all evening. This is a lose-lose situation: You lose by not networking with potential contacts, and those potential contacts lose by not engaging with you.

Communication should be an ongoing process. The more you communicate effectively, the higher the possibility for your success.


Before wrapping up, carefully read through the following questions. Grasping the answers to these four questions will help you not just communicate more effectively but understand how you can apply this soft skill in everyday environments.

What is the Most Effective Way To Communicate?
In-person, verbal communication engages tone and body language, creating less guesswork. Often, the more communication skills you include in your delivery, the more effective you will be. For clarity to your audience, ensure your words, tone, and body language align.
How To Communicate Better?
Practice the methods described in this article one or two at a time. After you master a few, add in others. For instance, pay attention to the words you say (verbal) and how you say them (nonverbal/tone). Once you feel these are aligned, focus on your written communication skills.
What Are Different Types Of Communication Skills?
Verbal, nonverbal, and written communication are each important to effective communication. Understanding which skills you thrive in and which ones may need growth is a great way to demonstrate self-awareness. For example, if someone wants to communicate via email but you know you do not write powerfully, ask to meet in person.
What Is The Meaning Of Lack Of Communication?
Lacking communication results in confusion, misunderstanding, and possibly stagnation. Therefore, communicate openly and often—however, a lack of communication results in saying too many words.

Balance your verbal communication by concisely explaining what you mean. Then, when someone speaks to you, respond nonverbally and listen well. The more you practice, the better you will be.

How Great Communication Skills Enable You To Speak On The World’s Biggest Stage

When you think of a word for good communicator, what comes to mind? Maybe you think of your high school valedictorian or commencement speaker if you graduated from university. Perhaps you recall the last keynote speaker you listened to or a viral video you came across on YouTube.

The TEDx stage hosts some of the world’s most innovative individuals. Teamwork and collaboration are part of the process of reaching this platform. However, the speaker’s skill in connecting to the audience enables their message to spread.

Engaging with others is the road to change. If you possess excellent communication skills, you could be the next speaker to take the TEDx stage.

Your idea could be the next one spoken to millions. So, brush up on those communication skills and make it the next step to building a standout brand. It’s your communication skills that have the power to help you take your message to the world.


Sarah Rexford
Content Writer

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