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How to Prepare for a Speech in 5 Simple Steps

Want to know how to prepare for a speech? 

First, you need to understand that the ONE thing most successful speeches have in common is this:

The best speeches seem effortless. That is, most impactful speeches are often those that seem like they weren’t prepared for, as if they are impromptu, passionate talks that capture the attention of listeners. 

These speeches come across as eloquent, but not stiff. Conversational, but passionate. Clear, but with depth. 

Preparing for a speech means putting in hours of prep work to ensure your speech doesn’t feel stiffed and rehearsed for the audience, or for you. 

But the the reality is that successful speeches DO require consistent, careful preparation. From crafting a compelling message to perfecting your delivery, here’s a step-by-step process you can follow for preparing an impactful speech: 

  1. Define Your Purpose and Audience
  2. Narrow Down Your Message
  3. Polish Speech Structure and Organization
  4. Prepare the Opening and Closing
  5. Master Rehearsal and Delivery
  6. BONUS Tips to Prepare For a Speech

#1 –  Define Your Purpose and Audience

When preparing for a speech, clearly defining your purpose and understanding your target audience are essential steps. You first have to determine why you are writing the speech, and who the speech is for. This will help you build a solid foundation as you begin to write and prepare for your speech. 

First, define your purpose. Ask yourself the following questions: 

  • Why are you writing this speech?
  • What do you want to achieve with your speech?
  • Do you aim to inform, persuade, entertain, or inspire your audience?

Depending on your answers to the above questions, you’ll want to ensure that you’re considering the purpose of the speech before you even begin writing. 

For example, maybe you’re writing a speech for your best friend’s wedding. In this case, you’d likely want to create a memorable, touching speech that highlights your friend’s best qualities and elicits excitement for their marriage journey. You’d want to leave a lasting impression that makes everyone laugh, entertains, or inspires the wedding guests for years to come. Knowing the purpose before you start writing, will help you craft a speech that considers your end-goal.

Determining your speech’s purpose will help you guide your message towards a specific direction and ensure that your content remains focused and impactful. Clarity in your message is key to effectively conveying your ideas. By emphasizing one key message and structuring your speech around it, you can help your audience grasp the main point you’re trying to convey. 

Second, define your target audience. Ask yourself these questions:

  • Who are you speaking to?
  • What do they care about? 
  • How do they fit into your speech’s purpose? 

Understanding the answers to these questions will help you prepare a speech that resonates with your target audience – the very people who will hear your message. Additional details such as their age, background, interests, and level of knowledge about your topic will help you tailor your speech accordingly.

Consider the previous example of writing a speech for your friend’s wedding. Your target audience in this case might consist of people from all ages and backgrounds who share a commonality: they love and care for the newly wed couple. They are there to witness a celebration of love, and want to be part of the couple’s special day. Therefore, as you prepare for your speech, you need to consider the audience and what you can say that will resonate with them.

Audience analysis plays a vital role in tailoring your speech to help reach your listeners. You can use strategies such as empathy mapping techniques, you can get more insight into your audience’s perspectives, thoughts, feelings, actions, pains, and gains. This understanding allows you to craft a speech that speaks directly to their interests and concerns which helps increase audience engagement.

Once you’ve determined your speech purpose and target audience, you can move on to the next step of the speech preparation process. 

#2 – Narrow Down Your Message

Sometimes, it can get overwhelming when you start to think of what to write. Maybe you don’t know exactly what you want to say, or how to say it. Or maybe you have an idea of your speech’s overall message, but you don’t know how to communicate it. 

Regardless of your situation, it’s important to get any and all ideas out first through a process of brainstorming. Then, once you’ve added all of your ideas to paper, you can prioritize the most important ones. 

Just like an effective conversation or presentation, a speech must have a central theme, or core message.

What is the keway you want your audience to remember after your speech?

The goal is to decide on one central core message, so you can build up your speech around it. 

Then, you can begin to craft a compelling message with clear significance. This will help you to captivate your audience and convey your ideas effectively.

Once you have your central message defined, you can start brainstorming which elements to include that help build that message. Here are some examples:

  • Engaging anecdotes: Share personal stories or relatable experiences to connect with your audience on a deeper level and make your message memorable.
  • Impactful quotations: Integrate quotes from reputable sources or well-known figures that support your key points and add credibility to your message.
  • Emotional appeal: Appeal to the emotions of your audience by evoking feelings of empathy, joy, or even urgency to make your message resonate and leave a lasting impression.
  • Credible research: Gather evidence like facts, statistics, quotes, or anecdotes to substantiate your points.

Once you’ve done that, it’s time to move on to the next step. 

#3 – Polish the Structure and Organization

Now that you have most of your main ideas formulated, you have to consider the right placement of your content so that everything flows coherently.

The key is to help your audience follow along, so they can understand what you’re trying to say in your speech. The last thing you want is a speech that doesn’t have clear flow, or feels jumbled. This is the easiest way to lose your audience’s attention!

Writing a well-structured speech is crucial for effectively conveying your message and engaging your audience from the start.

Begin by outlining your speech, including your clear topic, purpose, and main points to guide your content arrangement. Ensure that your speech flows smoothly by incorporating clear transitions between ideas and emphasizing your main points.

Organize your content in a logical sequence to help your audience follow along easily. Structuring your speech in a coherent manner won’t only keep you on track but also aid in delivering your key messages effectively. By creating a solid framework for your speech, aligning it with its purpose, and maintaining a logical flow of information, you can effectively convey your message and engage your audience’s attention.

Here are some common speech structure formats: 

  • Chronological: Organize your speech in a sequential order, following a timeline or series of events.
  • Problem-Solution: Present a problem or challenge, then propose solutions or ways to address it.
  • Cause and Effect: Discuss the causes leading to certain effects or outcomes, or vice versa.
  • Topical: Group information by topics or themes, presenting each one separately.
  • Comparative: Compare and contrast different ideas, concepts, or perspectives within your speech.

Remember that a well-organized speech sets the stage for a successful delivery and helps you make a lasting impact on your listeners.

Once your structure and organization is outlined, you can combine everything and begin the writing process. As you write and refine your speech, use clear and concise language. Avoid jargon and complex sentences that your audience might not understand.

Once you have a draft you can work with, move on to the next step!

#4 – Prepare Your Speech’s Opening and Ending

To captivate your audience from the start and leave a lasting impact, mastering the art of crafting a strong opening and ending is essential. 

Don’t underestimate the power of your opening and closing remarks. For many speeches, these lines are the equivalent of a “first and last impression” on your audience, so it’s important to take your time refining them. 

Your opening and ending should be written AFTER you’ve structured and organized your content – so don’t skip this process!

When preparing your speech’s opening and ending, keep in mind the following key points:

  1. Use an attention grabber: Begin with a compelling anecdote, a thought-provoking question, or a surprising fact to immediately capture the audience’s interest and curiosity.
  1. Leave a lasting impression: Your ending should summarize key points concisely, reiterate the main message, and leave the audience with a strong call-to-action or a memorable quote that resonates with them.
  1. Create connection: By using storytelling, personal experiences, or emotional appeals in both the opening and ending, you can establish a deeper connection with your audience, making your speech more relatable and impactful.

You might have ideas for more than one opening and closing statement – that’s okay! If that happens, try to narrow your selection down to two ideas. You can let your draft “simmer” and get insight and opinions from close family and friends that you practice your speech on. 

#5 – Master Rehearsal and Delivery

Once your speech is 90% written, it’s time to start practicing your rehearsal and delivery with your internal network of family and friends. Ideally, your practice audience should consist of your target audience, so that you can get the most effective and relevant feedback.

When preparing for a speech, prioritize thorough rehearsal and confident delivery to engage your audience effectively. Start by incorporating vocal exercises to warm up your voice and improve clarity. Pay attention to your body language, ensuring it’s open, confident, and matches your message.

Building confidence through positive affirmations and visualizing a successful delivery can help calm nerves. Utilize rehearsal techniques like practicing in front of a mirror, recording yourself, or seeking feedback from a friend. Remember to focus on key points rather than memorizing the entire speech to maintain authenticity.

When it comes to delivery, maintain good eye contact, vary your pace for emphasis, and use gestures to emphasize key points. Remember to breathe and pause when needed to allow the audience to digest information. By following these tips, you can deliver a compelling speech that resonates with your audience.

To summarize, here are some tips to master your speech rehearsal: 

  • Practice in front of others: Get feedback and overcome any anxieties.
  • Practice Regularly: Dedicate consistent time to rehearse your speech, ideally multiple times leading up to the event.
  • Practice out loud: This helps you refine your delivery, timing, and flow.
  • Record yourself: Use audio or video recording tools to capture your rehearsals and review them for improvement.
  • Time yourself: Practice delivering your speech within the allotted time to ensure it fits the allocated slot.
  • Focus on delivery: Pay attention to your tone, pace, and body language while rehearsing to enhance your delivery.
  • Memorize key points: Memorize the key points or main ideas of your speech to maintain a natural flow and connection with your audience.
  • Seek feedback: Ask trusted friends, family members, or colleagues to provide constructive feedback on your delivery and content.
  • Rehearse in different settings: Practice your speech in various environments to adapt to different acoustics and audience sizes.

BONUS Tips to Prepare For a Speech

Tip #1 –  Manage your nerves

Sweaty forehead, shaky voice, stuttering, and word stumbling… we all know the feeling of being nervous during a presentation. And unfortunately, it’s not easy to hide nerves once the physiological response sets in, meaning your audience can pick up on your anxiety. It’s okay to be nervous, but you want to prevent yourself from being too nervous that your audience can pick up on your nervousness and anxiety. 

The good news? You can learn how to calm down before a presentation and avoid stage fright.

Here are some tips to combat nerves when preparing for a speech:

  • Take deep breaths: Slowing down your breathing can help calm your nerves.
  • Visualize success: Imagine yourself delivering a confident and impactful speech.
  • Focus on your message: Remember, your passion and knowledge about the topic can overshadow any anxieties as long as you can stay focused.

Tip #2 –  Prepare delivery aids (optional)

A delivery aid, often referred to as a visual aid or presentation aid, is any supplementary material used by a speaker during a speech or presentation to enhance the audience’s understanding and engagement. These aids can take various forms, including slides, charts, graphs, props, videos, or handouts. The primary purpose of delivery aids is to complement the verbal delivery of the speaker and reinforce key points or concepts being discussed. If you’re incorporating technical concepts into your speech, or trying to explain scientific or abstract points, delivery aids can be helpful. 

Common types of delivery aids for a speech:

  • Slides: Presentation software like PowerPoint or Keynote allows speakers to create slides with text, images, and multimedia to support their speech.
  • Visuals: Charts, graphs, diagrams, and infographics can visually represent data or concepts for easier understanding.
  • Props: Physical objects or models can be used as props to illustrate points or add a tactile element to the presentation.
  • Videos: Short video clips or animations can be integrated into the speech to demonstrate processes, showcase examples, or tell a story.
  • Handouts: Printed materials such as handouts, worksheets, or summaries can provide additional information or resources for the audience to reference during or after the speech.

Tip #3 – Choose your speech outfit (and rehearse in it!)

When choosing what to wear for a speech, it’s important to consider professionalism, comfort, and appropriateness for the occasion. 

Your outfit should convey confidence, professionalism, and respect for the audience. It should also align with the tone and formality of the event. Choose attire that makes you feel comfortable and confident, allowing you to focus on delivering your speech effectively.

Here are some tips for choosing what to wear for your speech presentation: 

  • Dress Professionally: Choose attire that reflects the formality of the event and conveys professionalism. Opt for well-fitted clothing in classic styles and neutral colors so you can look polished and put-together.
  • Prioritize Comfort: While it’s essential to dress professionally, make sure your outfit is comfortable to wear for an extended period. Avoid clothing that is too tight, restrictive, or uncomfortable.
  • Consider the Audience and Venue: Take into account the audience demographics and the setting of the event when selecting your outfit. Aim to dress in a way that’s respectful and appropriate for the audience while also considering factors such as the venue’s dress code and climate.
  • Minimize Distractions: Avoid clothing with loud patterns, flashy accessories, or overly revealing styles that could distract the audience from your message. Opt for simple, understated attire that allows the focus to remain on your speech and delivery.
  • Pay Attention to Grooming: Don’t forget to pay attention to grooming details such as hair, nails, and hygiene. Ensure your appearance is neat and tidy, and consider factors such as makeup and accessories to enhance your overall look without being distracting.
  • Test Your Outfit: Before the event, try on your outfit and practice moving and speaking in it to ensure it’s comfortable and doesn’t restrict your movements. Make any necessary adjustments or alterations ahead of time to avoid last-minute wardrobe issues.
  • Bring a Backup: As a precaution, consider bringing a backup outfit or accessories in case of any wardrobe malfunctions or unexpected changes in plans. This’ll give you peace of mind and ensure you’re prepared for any unforeseen circumstances on the day of the event.


You’ve laid the groundwork for a successful speech preparation journey. By understanding your purpose and audience, crafting a compelling message, organizing your content effectively, and practicing diligently, you’re well on your way to delivering a memorable and impactful speech.

Embrace the challenge, stay focused, and remember that the key to success lies in your dedication and commitment to delivering an effective, impactful speech that gets your core message across.

And don’t lose sight of what matters throughout the journey: Your speech matters, and you have the power to impact many lives with your message. No matter what happens, your efforts and persistence in overcoming any obstacles when it comes to preparing and delivering your speech will make it all worthwhile.

Good luck on your speech preparation endeavors!

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Angelica is a multi-passionate creative who loves dabbling in a little bit of this and that. She's always chasing her curiosities, whether that means jetting off to explore somewhere new or diving into a new technology she's eager to learn.

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