How to Go Viral: 3 Ways Giving A Heartfelt TED Talk Can Help
Of course, true thought leaders understand that how to go viral does not usually come down to a single blog post or email newsletter. However, when you create content that truly resonates with your target audience, you are on your way to influence.
What Is A TED Talk?
What Is A Viral TED Talk?
Eli Nash was a successful entrepreneur, but he wanted to share his struggles and lessons about the controversial issues of sex and porn addiction. Thought-Leader helped him get clear on his idea and mission. His TEDx talk now has over four million views and has led to praise and a partnership with two-time NBA champion, Lamar Odon, as well as landing top podcasts and media. While Eli didn’t know how to go viral, he did know the power of the TEDx stage and he has now influenced millions.
Media Feature, Defined:
What is a media feature?
How has it changed over the years?
How can thought leaders get featured?
What Is A Media Feature?
How Have Media Features Changed Over The Years?
How Can Thought Leaders Be Featured?
If you are a thought leader and want to be featured, you may be closer than you think. This possibility is due in part because specific industries focus more on credibility than creativity. If you are a thought leader, it’s likely that audiences already view you as credible.
For example, if you are a doctor who regularly publishes your research in medical journals, you are likely already known as a thought leader due to your credibility. This credibility will aid you as you work toward a media feature because those in your field already respect you.
How Giving A TED Talk Can Help You Go Viral
Whether you work with small businesses or large business owners, creating thought leadership content you can take to the stage is a big step in the right direction. Let’s start with how landing a TEDx talk can help you publish a bestselling book.
1. Help You Become A New York Times Best Seller
It’s impossible to discern when a talk will go viral, but the more views you rack up, the higher probability that publishers or literary agents might see your talk and ask you to consider writing a book.
There are two main ways to garner the interest of major publications:
- Leverage your talk to create platform
- Write a book after your presentation
Let’s briefly break this down.
Leverage Your Talk To Create Platform
You can leverage your talk to create a viable platform if you want to pitch a book. Now more than ever, publishers are interested in a term called “platform.” Social media followers, speaking engagements, and newsletter subscribers are part of your platform.
Once you give a successful TEDx Talk, you actively build your platform. Since TED is a reputable organization with the potential to help you go viral, by simply giving a TEDx Talk, you can arouse the interest of publishers.
Write A Book After Your Presentation
After giving your talk, you can expand your stage minutes into a book. If you have already spent so much time outlining, drafting, and editing your talk, you probably firmly believe in the necessity of your topic.
Due to your passion and belief in your talk, you can go deeper and flesh out many aspects, chapter by chapter. Once you write a book, your TEDx Talk will have even more years. This platform can help boost sales and perhaps even enable you to hit a bestseller list. For example, Kevin Breel gave a talk on depression, and today he is a New York Times bestselling author.
2. Millions Of Youtube Views Gets You Noticed
Eli Nash presented his TEDx Talk in Fort Wayne. Little did he know his presentation would gain over 4 million views on YouTube. While he may not have ever assumed the term “thought leader” would apply to him, presenting his heartfelt talk opened opportunities he may never have pursued otherwise.
YouTube is in a sense, a type of free press release that enables speakers to grow their views simply by posting their talk. For example, when you give a TEDx Talk, your presentation is shared on YouTube, and the views can start rolling in.
Of course, it’s vital to give the best impression possible so when those views grow you put your best foot forward. Mastering your communication style, crafting your talk point by point, and even choosing what to wear are critical steps in the process.
While these may seem like small steps, every choice you make can be utilized to share your message in the best way possible. What works for someone else may not work for you. Speaking style is subjective, but viewers know when someone truly means what they say. Take the time necessary to hone your talk so viewers will want to watch, share, and rewatch your talk.
3. Get Featured Across The Media
Cynthia Thurlow was an experienced Health and Wellness Coach and a Nurse Practitioner. Despite her influence on her community, Cynthia was passionate about taking her knowledge and sharing it globally.
Teaming up with Thought Leader was her next step in this process. Today, Cynthia’s TEDx talk has over 11 million views. Not just YouTube grew, but her social media and email list exploded into the tens of thousands.
Her schedule filled to the point where she had to turn down clients, and press, podcasts, and media pitched her, one of which is Entreprenuer.com. As a result, Cynthia is now one of the worldâ€™s top leaders in her industry and becoming a household name in the health and wellness space.
Once giving her TED Talk, The Today Show featured her and many other shows. Her commitment to excellence and forward-thinking, paired with her teamwork and message, helped her gain features across multiple media outlets. TEDx was the hidden key to opening up the floodgates to her platform.
Implementation: 1 Way To Improve Your TED Talk Strategy Today
Additionally, public speaking helps give you the platform to eventually share your message as a literal story—your book. So regardless of whether you hope to become a New York Times bestseller, go viral on YouTube, or get views across other media sources, TEDx can help you start this journey.
However, there is one step that can drastically help you improve your TED Talk strategy today. You’ve heard the adage “it takes a village,” which couldn’t be more true when it comes to TED. So many types of people will compose your audience, and it’s crucial to craft a talk that relates to them.
If you’ve never spoken for TED before, this can seem intimidating. Thankfully, we’ve built a team to help you go from ideation to execution of your idea. Then, all you have to do is implement the methods we’ve studied to help make your talk the best possible.
Public speaking is one of the world’s greatest fears, but it is also one of the best ways to share your message with the masses. Surrounded by a team of like-minded individuals and equipped with a talk that will impact your listeners, who knows, you may be the next speaker to go viral.
There’s only one step left to take. The first step is often the most difficult, but it is also life-changing. It’s time to speak from the heart, leverage the TEDx stage, and share your story. The world is waiting.